Your website has two jobs: give Google enough information to rank you, and give patients enough confidence to book. Most practice sites are built for neither. They look nice, load slowly, and bury the phone number.
What every site includes
- Speed. Pages that load in under two seconds on a phone. Speed affects rankings and how many visitors leave before the page appears.
- One page per treatment. Each with the content, photos, and FAQs needed to rank on its own.
- Location pages. For each office, with embedded maps, directions, and local details.
- Clear calls to action. Tap-to-call, online booking, and short forms on every page.
- Schema markup. Structured data that tells Google your hours, location, services, and reviews.
- Accessibility. Built to WCAG guidelines, which matters for patients and for legal risk.
- Tracking. Call tracking, form tracking, and analytics set up from day one.
Frequently asked questions
How long does a new practice website take?
Usually 4 to 6 weeks from kickoff to launch, depending on how many treatment pages and locations you need.
Will a redesign hurt my current rankings?
Not if it’s done right. We map every old URL to its new one with redirects, keep or improve existing content, and monitor rankings closely after launch.
Can I edit the site myself?
Yes. You can update hours, team bios, and offers without calling us.