SEO compounds over time, but it takes months. Paid search brings in patients now. We use both: ads to fill the schedule while SEO builds, then we shift budget as organic rankings take over.
What we manage
- Google Search campaigns organized by treatment, with ads and landing pages written for each one.
- Local Services Ads setup, verification, and lead dispute management.
- Negative keywords to stop paying for job seekers, students, and “free” searches.
- Call and form tracking so you can see cost per new patient, not just cost per click.
- Landing pages built to convert, separate from your main site where it helps.
High-value treatment campaigns
The best return usually comes from treatments with high case values: implants, clear aligners, veneers, injectables, body contouring, and laser treatments. We build dedicated campaigns for each so budget goes where the revenue is.
Frequently asked questions
What are Local Services Ads?
They’re the ads at the very top of Google with a “Google Screened” badge. You pay per lead, not per click, and they’re available for dentists and many other healthcare categories in most US markets.
How much should a practice spend on Google Ads?
It depends on the treatment and the market. Emergency dental and general new-patient campaigns can work on modest budgets. Implants, Invisalign, and cosmetic treatments cost more per click but bring in far more revenue per patient. We’ll recommend a starting budget after the audit.
Do you charge a percentage of ad spend?
No. We charge a flat management fee, so we have no reason to push your budget up.