Local SEO is how a practice gets found by patients who are ready to book right now. When someone searches for a treatment near them, Google decides which practices to show based on three things: relevance, distance, and prominence. We work on all three.
What’s included
- Keyword and competitor research. We find the treatment searches with real volume and revenue in your area, and see exactly what the top-ranked practices are doing.
- Geo-grid rank tracking. We measure your map rankings across a grid of points around your office, not from one spot, so you see the true picture.
- On-page optimization. Title tags, headings, internal links, schema markup, and content for every treatment page.
- Citation building and cleanup. Consistent name, address, and phone across the directories Google trusts, including the healthcare-specific ones.
- Local link building. Links from local organizations, sponsorships, and healthcare publications.
- Content. Treatment pages and articles that answer the questions patients actually ask before they book.
Why treatment pages matter
A single “Services” page listing twelve treatments can’t rank for any of them. Google wants one strong page per topic. A practice with dedicated pages for implants, Invisalign, emergency dental, and veneers can rank for each of those searches separately. Each page is another way in for a new patient.
Who this is for
Practices that already deliver great care and want a steady, predictable flow of new patients without paying for every click.
Frequently asked questions
What's the difference between local SEO and regular SEO?
Regular SEO targets rankings anywhere. Local SEO targets searches with local intent, such as “dentist near me” or “lip filler Denver,” where Google shows map results based on the searcher’s location. For a practice, local SEO is where nearly all new patient searches happen.
Can you rank us in nearby cities too?
Map pack rankings depend heavily on distance from the searcher, so ranking far outside your area is hard. We can extend your organic reach into nearby towns with location pages and content, which often brings in patients from 10 to 20 miles away.
How do you report on results?
Each month you get a grid ranking map, organic keyword positions for your target treatments, and, most important, the number of tracked calls, form submissions, and bookings.